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You’ve got a great business idea, why isn’t it accepted? – NZ Entrepreneur Magazine

How do you create the spark that really excites your customers and investors about your business?

This can be one of the biggest frustration for a startup. You know your business idea has real value and potential, but you struggle to get the attention of your customers and investors. No matter how much you rework your pitch doc, your website, or your marketing, your idea will never catch their interest. I don’t understand why. What am I missing? where is the gap?

The good news is that gaps can be identified. But to do that, you need to look at your business anew and through a different lens. You need to set aside the virtually all basics of your business, the cool things it does, technology, product design, user interfaces, etc., and focus on the one question that matters most. Are people emotional?

It’s really clear. If your ideas are not receptive, you are not connecting on an emotional level. You are not creating the spark that builds the affinity between you and the people who matter. You haven’t given them a chance to go crazy.

so hmm? Scientific evidence says otherwise. Consciously or instinctively, all decisions are driven by emotions. Whether it’s an impulse buy or a decision you take your time and research thoroughly, we aim to meet your emotional needs with every choice. And with more choices than ever before, why not find a business that pushes all of our emotional hot buttons: inspiration, joy, reassurance, compassion, and trust. And why settle for less? More and more people, especially the younger generation, are not.

Finn Robertson, Insights Manager at Eleven, said:

Back to the important question. How does your business connect emotionally with the people who matter? With investors who stand by you through downturns and customers who can become lifelong supporters. How do you create a sweet spot Venn diagram overlap between you and them?

The first thing you need to do is put your own business in the spotlight.In order for people to connect, there must be an emotion to connect with. Think of the hot buttons above: inspiration, joy, reassurance, compassion, and trust. Which can you claim? What is your story, why do you exist? Can you say it with conviction and heart? It may take a few rounds before you can articulate the true value of what you are doing. can be difficult to do. Challenge assumptions by asking many “why” questions.

Once you feel you have established true value, you need to validate it externally with your customers, prospects and investors. No matter how honest you look at your business, prejudices remain. You will want to make things true that may not be true, and likewise you may underestimate or overlook opportunities. It takes courage. Especially if it doesn’t align with your values. But this is where the gold is. is open.

And keep asking the “why” question here, too. Traditional forms of collecting customer information focus on the “what” – what people do (behavior) and what they think (says like “I like purple”). But the “what” is only useful if you know the “why”. You need to uncover the emotional needs that drive those actions and opinions. Without that deep understanding, you have no chance of knowing how to connect.

By now, you should have a great insight into your business and the people who matter. Now, it’s important to turn on your strategic brain to unlock and identify the sweet spots where values ​​and emotional drivers overlap. It will be the touchstone for the next steps and will show you if you need to completely reconfigure and refocus or just adjust and enhance. You can be confident that you have a great idea and know how to build rapport and ignite the spark that allows people to fall in love with your business.

Finn Robertson eleven.

https://nzentrepreneur.co.nz/youve-got-a-great-business-idea-so-why-wont-it-catch-on/?utm_source=rss&utm_medium=rss&utm_campaign=youve-got-a-great-business-idea-so-why-wont-it-catch-on You’ve got a great business idea, why isn’t it accepted? – NZ Entrepreneur Magazine

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