Adidas has ended its partnership with Kanye West, citing “unacceptable, hateful and dangerous” anti-Semitic posts posted by Kanye West on social media.
In a statement, the German sportswear company said it had taken the decision to “immediately terminate its partnership with Yeh.”
The company said, “Adidas does not tolerate anti-Semitism or other hate speech. Ye’s recent comments and actions are unacceptable, hateful and dangerous. It violates the company’s values of fairness.”
Adidas is the latest in a string of companies severed with the rapper about his offensive posts on social media.
The 45-year-old, who legally changed his name to Ye last year, said he was going for a “death scam 3” against Jews, and recently suggested slavery was one of his options.
Adidas also said it would end production of Yeezy-branded products and stop all payments to Ye and his company.
The company has come under pressure to cut ties with West following West’s remarks, with celebrities and others on social media urging Adidas to take action.
West is Criticized by ex-wife Kim Kardashian He said, “Hate speech is never OK or an excuse,” and was recently dropped from talent agency CAA.
read more: What Rappers Say and People’s Reactions
Adidas added that the termination of the partnership is expected to have a “short-term adverse effect” of up to €250 million on the company’s net profit in 2022.
West also drew criticism for wearing a “White Lives Matter” t-shirt at the Easy Collection show in Paris.
A completed documentary about West was also shelved.
The rapper was suspended from Twitter and Instagram for posts he said the social networks violated their policies.
He is about to purchase another messaging platform, Parler.The site has established itself as an unbiased platform, making it a favorite among Twitter-banned people and also hosts the voices of America’s prominent conservatives.
The app, which was removed for allowing posts intended to “incite ongoing violence in the United States” after the January 2021 Capitol riots, was added to the Google Play store last month. I just got revived.
https://news.sky.com/story/adidas-ends-partnership-with-kanye-west-over-unacceptable-hateful-and-dangerous-comments-12729848 Adidas ends partnership with Kanye West US News