NSDespite its widespread use in Australian supermarkets, vegan products are significantly more expensive than meat-based products. New survey by consumer advocacy group Choice..
The study investigated products across the entire aisle of grocery stores, from guacamole to fruit pies, and found that processed vegan items were doubled in markup.
In the worst case, mayonnaise sold as a vegan is almost 40% higher than its “normal” alternative, even though both contain only plant-based ingredients.
“Obviously, there may be some manufacturing reasons. [vegan products] Production may be more expensive, “says Rachel Clemmons, senior food journalist at Choice. “Some materials may be a bit expensive and may have different processing methods and distribution costs.
“But I think there may be price premiums that are added as a result of claiming that something is vegan.”
Opportunism from brands is an obvious factor, says Clemmons, especially as plant-based diets become more common.
Choice also surveyed more than 1,000 Australians about their attitudes and perceptions of plant-based foods and found that one in ten Australians would consider becoming vegan over the next five years. .. Study by the University of Adelaide It turns out that one in five Australians “is consciously working to reduce meat consumption.”
Clemons compares the price premium, known as vegan tax, to the gluten-free boom of the early 2010s when the brand invested in the popular health boom. “For gluten-free products in the first place, it seemed justified to push up the price when the label was claimed to be gluten-free.”
Sophia Leccus, who was vegan for six years before moving to vegetarianism earlier this year, experienced the cost of a plant-based diet first hand.
“It’s frustrating to have vegan and non-vegan products on the shelves because non-vegan products are much cheaper,” says a 25-year-old. “Visually, it’s easy to see that becoming vegan is more expensive.”
“I don’t want to spend $ 8 on a chocolate bar that’s finished in a day, so I might avoid these things.”
Still, Lekkas has found that the increasingly mainstream position of veganism makes plant-based shopping more accessible, despite its price.
“In the early days of vegan, plant-based alternatives weren’t very popular … it wasn’t well known to buy vegan stuff in supermarkets. Now you go to the store and Coles Even the bakery section has vegan croissants.
“The word vegan or plant-based is everywhere-it’s very obvious.”
For Raveena Grover, who has been vegan for six years, it’s about negotiating a trade-off between ease of use and cost, especially when it comes to frozen food aisles.
“You can definitely make something like a vegan sausage roll at home with cheaper ingredients [but more work] – It just depends on how much you want to treat yourself. “
Both Grover and Lekkas point to vegan cheese as a product they are willing to fork out, and the growing popularity of plant-based practices among all Australians increases consumer choice. It shows that.
“Whenever a vegan sees vegan cheese, it’s like the door to heaven is open,” says Glover. “It’s really exciting to be able to find more and more packets of vegan dairy products after years of not being able to eat cheese, or after having one brand and relying on it.”
For other popular products, Glover has one piece of advice on avoiding vegan premiums. It is to abandon the supermarket chain altogether.
“There are many foods in Asian culture that are already vegan. If you go to an Asian grocery store, you will find cans of simulated soy meat that are as delicious as you can get at Coles or Woolworths.
“Just because it doesn’t have a flashy label doesn’t mean it can’t be consumed as well.”
Vegan Taxes: Australians Pay Up to Doubles on Plant-Based Processed Products | Vegan Foods and Drinks
Source link Vegan Taxes: Australians Pay Up to Doubles on Plant-Based Processed Products | Vegan Foods and Drinks