Are you reassessing your social media strategy for 2022? If yes, social media advertising is a great avenue to explore if you have not already. Social ads can help boost your business and reach a wider range of target audiences.
But while adding social media advertisement to your digital approach is the ideal next step, especially in 2022, the competition in this landscape is heating up. With the increase in use and potential of social media, your social ads need to have a focused approach to be successful.
Luckily, tons of tools and online video editors will help you elevate your social media game and convert or impress your target audience with your ads. This blog shares a few tips that will help you craft the perfect social media ads and potentially boost your ROI and brand value:
Set SMART Goals
The key to any successful social media strategy is knowing the whole digital marketing goal is? Which is the key metric that you are targeting, and what is the purpose of all your social media ads? If you are new to the whole social media game, we strongly recommend having a detailed discussion on the goals of your ads.
When setting goals, it is ideal to use the SMART principles, as this enables your goals to be Specific (in terms of what you need to achieve), Measurable (a finite number you want to achieve), Attainable (based on a logical and realistic thought process), Relevant (to your brand and its current stage), and Time-Bound (with the timelines mentioned).
Determine the Ideal Platforms for Your Target Audience
Now that you are fixed on your objective from the social media ads, it is time to analyze which platforms are ideal for your outreach. As time goes by, several new platforms are now making an impact. For example, Facebook, Twitter, Instagram are still the top options for a brand to reach a wider variety of users, but if your audience is between the ages of 15-25 years, they are likely to use TikTok and Snapchat more, which should feature in your ideal platforms.
Knowing the ideal platforms will also help you craft a social media strategy that makes the best use of each platform, maximizing your ROI.
Edit and Focus On the ‘Why?’
Once you have finalized the objective and the platforms you will use, it is time to understand the target audience’s need or focus on the ‘Why?’. The why will be key answers or solutions that will impact your ads. For this, you need to empathize with your audience and look at your ads from their perspective.
While your why does not have to be in your face, it should bring out the right impression of your brand or what you are selling. Give your audience a reason to think of your brand, and you will have created a solid recall value.
Create Intros That Hook Your Audiences
Having a great script and production is a great way to build a solid video ad, but social media is full of content. Not only that, your target audience is probably scrolling through innumerable content by the time they see your ad.
65% of viewers will skip an online ad, which is why it is essential to put your best foot forward right at the beginning. If your ad is too plain, the likelihood of it being skipped or even closed is high.
So put your most impactful message features right in the beginning to grab attention. You may even use an online video editor to boost the intro of your ad by adding background music, animations, or other elements that can amplify your intro.
Remember the Call To Action (CTA)
Like we touched upon earlier, a large chunk of your audience will skip your ads within the first few seconds, so the ones that stay till the end are the audience you have successfully engaged with. But many ad-makers fail to add a strong Call To Action for their ads. This leads to an engaged user not converting or ever interacting with your ads again!
Always add CTAs to your ads and other forms of content to propel the audience to take the next step. Leave a number, link, or even contact details to make it easy for them to quickly get more details of your brand or its products. An online video editor can help you create beautiful and lively outro options or CTAs that help create a strong impact.
Time It Right!
If you have seen any social media video ads, you will notice that they are extremely short, lasting hardly a few seconds. The idea of your social media advertising is always to attract the target audience and get them to engage further on your social platforms or website. The attention spans of your audience are very small, so keep this in mind when creating an ad.
Timing is not just about the length of your ad, but when it is showcased, if your audience is in a specific geography or has insights into when they are most likely to be active, time the ads accordingly.
Analyze & Refine Using Metrics
And lastly, once you begin advertising on social media, always keep a timely check on the metrics. For example, how many views are you getting? Who is the most engaged audience from your ads? What is the conversation ratio of your ads?
Keeping track of these metrics and optimizing it regularly helps you improve your ad’s performance. A good brand does not just look at the numbers after the ad is over but also when the ad is running. Therefore, analyzing metrics is crucial to understand if you are meeting your goals and whether you need to create a different approach.
There you have it! Creating social media ads is always about how well you can communicate your brand’s vision to your customers and takes a strong understanding of who you are and how you communicate with your audience. The first step is always the hardest, but things begin to flow once you have done it!
So start small and keep on growing as you progress. Now is the time to start preparing, as 2022 will have a lot in store for brands that leverage the power of social media advertising.