Over the past few days, Australians have gained a taste of what global technology does to circumvent regulations.
Now we are getting an idea of what a world class surrender will look like later Facebook agrees to reunite with Australia After securing what appeared to be a technical change in the law, it decided to skewer it.
when Facebook Last week I wanted to push the nuclear button and take out not only the news page, but also civil society, government, public health and even domestic violence sites and send a message to the world. Don’t ruin us.
The messages I received were very different: We are bullies ready to treat users as pawns in commercial games. It’s time to plead for peace amid global backlash against hostile attacks on Facebook’s Australian users and the purge of the news.
A week ago, Facebook told media companies that it wouldn’t trade if the news media bargaining code was legislated. It seems that elected representatives of Australia are now accepting the right to set rules.
The fix it has secured extends the notification period before it becomes subject to code designed to address monopoly power by forcing Facebook to fund public journalism to social media giants. ..
Whether or not they are specified in the code, the prospect is currently alive and set to be incorporated into Australian law.
Who knows if there are other commitments to multiple calls between Mark Zuckerberg and Treasurer? Like much of this process, public interest negotiations have taken place in closed rooms.
What we know is that the first steps in the broader digital platform process presented by Competition Commission Chairman Rod Sims will be Law and Facebook, Google After packing and threatening to return to Silicon Valley, we will comply with the regulations.
There are still issues to be resolved. Major publishers have secured payments from Google, but they need to end the plight of smaller publishers that earn more than $ 150,000 a year.
The treasurer seems to use his discretion to incorporate the platform into the code as a means of ensuring that these negotiations continue, but pressure must be maintained.
A 12-month review of the code and ongoing oversight by the Australian Competition & Consumer Commission are also important to ensure that the money paid is actually sent to journalists rather than shareholders.
There is also an important test of government and media determination to support the balance of the Sims reform program: timely reviews of consumer data privacy, consideration of the eerie world of ad tech, and strengthening their technology platform. Pushing Incorrect and false information handling.
The message is clear to Facebook and Google. This is the beginning, not the end of a project to regulate Big Tech for the public good.
Meanwhile, the entire episode needs to be paused to consider that Australians are overly dependent on Facebook to connect with each other. Recently, I remembered how much the progressive movement relies on the platform in building and running advocacy and funding campaigns.
To strengthen democracy, you need to imagine your own network rather than outsourcing to a global advertising monopoly.
The heart of the ACCC Platform Reform Agenda is to address the monopoly power and actions of big tech companies. Last week it was highlighted why this work is so important.
Facebook’s surrender in Australia is the beginning, not the end of a project to regulate Big Tech.Australian media
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