Danlite (left) and Ahmad Salim will join Deloitte Digital Creative.Photo / Attachment
Consultancy giant Deloitte has hired one or two executives from one of New Zealand’s top advertising companies.
The company today confirmed the appointment of former Corenso BBDO Executive Creative Director Danlite and Executive Business.
Director Ahmad Salim.
The pair will be responsible for launching Deloitte Digital Creative in the local market, with Salim becoming Managing Director and Wright becoming the first Chief Creative Officer.
This is Deloitte’s bold ambition to move into New Zealand’s creative arena.
Matt Lawson, Chief Creative Officer of Deloitte Digital Creative across the Asia Pacific region, welcomed the arrival of the pair.
“Dan is one of the rare creatives with the perfect combination of creative vitality and intellectual rigor. It’s exactly what you need if you’re always aiming to create something new and impactful. That’s what Lawson said.
“As for Ahmad, he is a pioneering leader who has consistently built new horizons for his clients and there are no signs of a slowdown. Both were able to join this unified Trans-Tasman team. Is very lucky. “
Salim and Wright have been acclaimed in the local advertising scene for their long-standing, award-winning campaigns for clients such as Pedigree, Spark, DB Export and General Electric.
Wright takes a particularly innovative approach to creative briefs and often seeks ways to drive marketing far beyond the realm of standard television commercials. One of the best examples of this is an app, personalized advertising, a service like Tinder that connects potential dog owners and rescue pets, and even called SelfieStix, which allows dog owners to treat. It was his job on pedigree, including products. The top of their cell phones is to focus the meticulous attention of their furry companions when it comes to taking selfies.
This innovative source was part of the reason he was carefully selected to be part of Deloitte’s team.
Grant Frear, lead partner of Deloitte Digital NZ, said the company is currently facing a very uncertain situation.
“Climate change, digital transformation, social equality issues, and social pressure on companies to be more purpose-driven mean that traditional means of growth need to evolve.” Said Frear.
“We are at the end of a period of constant reform with business leaders having clear playbooks. This evolution brings creativity to both the system and the story applied by the brand and the business. Must apply. Ahmad and Dan join us to form a team at a critical moment when we consider creativity to be all Deloitte digital play. “
Salim sees his creative expertise as adding something new to Deloitte’s already wide range of services to its clients.
“By seamlessly integrating creative thinking into these world-class services, we can help brands and businesses tackle future opportunities and challenges even more,” says Salim.
It’s important to point out here, given that Deloitte’s core business is to help organizations identify problems and improve performance. That information is now available to Deloitte’s creative department. There, Salim and Wright can work on creative solutions. This may or may not include ads.
The withdrawal of a pair from a traditional advertising agency sends a strong message to the market that the consultancy means business.
The pair joins Nick Garrett, former CEO of BBDO Colenso, who was recently identified as a partner of Deloitte Creative based in Australia.
The addition of the duo to New Zealand means that Deloitte Digital Creative has three studios on either side of the Tasman Sea.
These moves by Deloitte occur shortly after Accenture adopted DDB’s Justin Mauday and Damon Stapleton to launch monkeys in this market.
Accenture’s new agency has already landed a huge client on its ASB account, and Herald understands that there will be more announcements in the future. So far, clients have clearly liked what they are listening to. This means that traditional advertising agencies will be fighting more and more in new ways.
However, the strategy Deloitte is adopting seems to be slightly different, given that it has not launched a stand-alone advertising agency in this market.
Instead, the company will operate Salim and Wright under the Deloitte Creative flag, giving them access to existing talent pools in both Australia and New Zealand.
Deloitte makes sure that as many Kiwi companies as possible know what the company can do on the creative side, regardless of what the new product looks like.
The question now is which other clients will follow the top advertising talents in the country to the business consultants.
Deloitte Acquires Top Kiwi Advertising Executives to Launch Creative Division
SourceDeloitte Acquires Top Kiwi Advertising Executives to Launch Creative Division