How do Taylor Swift fans prove their love?money

In November 2022, Ticketmaster was forced to: cancel Due to unprecedented demand, Taylor Swift’s North American era tour is now on general sale. More than 3.5 million fans have signed up to get pre-sale codes, far exceeding the number of available tickets for the 52 shows.

The story made international headlines and congressional hearings Incorporated into the Ticketmaster process.

Eras Tour Australian Itinerary Dates announced today. Swift will play three shows in Sydney and two in Melbourne. Fans from other cities and New Zealand will have to travel to see her perform locally for the first time in over five years.

Tickets for the five shows go on sale next Wednesday, with less than 500,000 seats. This may seem like a big deal, but North and south america You can see it here too.

Taylor Swift fans are known to spend a lot of money on: album, merchandise and concert ticket.

As well as being a fan an increasingly expensive experienceseems to have a special connection with the Taylor fandom. Expectations for consumption.

select fans

Swift shares a particularly strong connection with her fans.

Fans frequently attend parasocial relationship They have fandoms about celebrities where they feel as if they honestly “know” that celebrity.

These relationships are often portrayed as problematic in both areas. academic and popular discourse. However, the connection fans feel to their favorite celebrities Healthy expansion of their social world.

Swift is unique among celebrities in actively courting these connections.

By hand-picking fans to attend “secret sessions” (often held at home) before album releases and hosting post-show meet-and-greets, she’s made it clear that these relationships have been going on for the past 16 years. We have carefully constructed the illusion of mutual friendship.

about these eventsshe memorizes facts about each fan who attends and surprises them with comments about new hairstyles, academic achievements, and relationship milestones.

She also has a history of sending surprise gifts to fans. in the mailfrom handwritten letters of support to gift boxes filled with things she says “remind me” of the fan in question.

read more: Why I Teach A Course That Combines Taylor Swift Songs With Works By Shakespeare, Hitchcock And Plath

performance fandom

According to a North American gig, Swift didn’t shake hands during the Elas tour. But fans believe there is always a chance that they will be noticed and chosen to meet her.

Swift’s official social media team, taylor nationIndividuals who interact with fans by liking, replying to, or retweeting messages may use their profiles to communicate the attention they receive to others within the fandom community. often include the date and type of interaction.

There is a notion among fans (although this has never been confirmed) that social media attention brings one step closer to meeting Swift in person, and many of my survey participants on her fandom said: He says this is the ultimate motivation behind his involvement with them.

However, to be noticed, fans must participate in certain approved ways.

Taylor Nation’s Twitter account is retweeting and interacting with fans who have shared screenshots of product receipts (increasingly, themed Goods release), a photograph of yourself with multiple copies of an album, or especially an excessive display of emotion or creativity.

This sets a baseline for what it takes to get their, and Swift’s, attention.

read more: Cheering on Antiheroes: How Fans Turned Taylor Swift and Matty Healy’s Brief Relationship into a Political Statement

hierarchy of fandom

the fandom community much debated As a space of friendship and community.

More realistically, it’s a hierarchy where fans gain status by participating in certain ways.

For Swift fans, these tiers are heavily tied to consumer behavior such as concert ticket purchases.

Most Expensive Packages on Tour Dates in Australia Fans will set you back $1,249. At that price, fans can get “Unforgettable A Reserve Floor Tickets” and “Exclusive VIP Merchandise”.

If fans want a seat, the A Reserve costs $379.90, but drops to $79.90 for the G Reserve.

Within the fandom, fans who travel to shows, attend night after night, or sit in seats near the stage are labeled as “dedicated” and “dedicated.”People who miss tickets often express frustration about missing tickets to other people who miss tickets Think you’re a “real” fan.

North American fans went to long To secure tour merchandise even after securing concert tickets.Reportedly, fans line up before sunrise,Spending thousands of dollars and waiting in the rain to get exclusive items.

The higher the level of reported sacrifice, the more that person can tell other members of the fandom how big a fan they are. This can bring you more attention and boost your reputation. Someone ‘Worthy’ to Meet Swift.

in her song karma, Swift sings, “My pennies made your crown.” When tens of thousands of fans yell this back at her every night, they mirror Swift’s reality of her celebrity.

Swift’s business model is largely built around fans’ desire to meet her. how did you meet her You prove you’re the biggest fan – and you’ve made the sacrifice (and spent the money) to show it.

Author: Georgia Carroll – Sociology PhD Candidate, University of Sydney