Whole Foods will soon be selling fresh produce grown in its stores to become the latest retailer affiliated with Infarm.
Amazon-owned grocery store will install two in-farm modular vertical farming units in stores in London’s High Street Kensington and Fulham.
Customers can buy a variety of Infarm’s vertically grown herbs and salads, including mountain coriander, flat parsley, Thai basil, lettuce, and scarlet kale.
Customers at Kensington and Fulham stores will be able to purchase food grown directly in-store from October 28, but produce elsewhere grown will be Piccadilly Circus, Stoke Newington, Richmond and Clapam Junction. You can also buy it at Whole Foods Store in Camden Hall Foods Market.
read more: Selfridges will now sell fresh produce grown in their stores
“Whole Foods Market felt like a perfect fit for In-Farm,” said Daniel Cats, Vice President of Corporate Sales at In-Farm.
“Our efforts to provide our customers with vibrant and sustainable food are our efforts to grow locally produced produce and significantly reduce the environmental impact of food waste and consumer products in the process. It is in line with the goal.
“We hope that the modular farms in Kensington and Fulham will help educate shoppers about the future of food.”
Just weeks after Infarm announced a partnership similar to Selfridges, I saw produce grow and sell at Foodhall.
According to Infarm, their in-store farms can produce 8,000 plants annually, using 95% less water, 90% less transport and 75% less fertilizer than traditional farming methods.
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Whole Foods Starts In-Farm Agricultural Cultivation-Latest Retail Technology News from All Over The World
Source link Whole Foods Starts In-Farm Agricultural Cultivation-Latest Retail Technology News from All Over The World