New Zealand

Urgent assistance, grants required to impact the SME community where blockades are struggling

jobs

Almost 70% of SMEs have no marketing budget to support their growth or are free to spend less than $ 1000 a year.Photos / Getty Images, Files

from RNZ

Even though many understand the benefits of the Internet, more than one-third of small businesses do not have an online presence.

According to an independent survey commissioned by Yellow, 34% of small businesses are not online, and year-over-year digital growth remains sluggish.

This is despite more than two-thirds agreeing that small online businesses are likely to survive a recession.

Yellow’s CEO, Tracy Taylor, said lack of understanding is a barrier and small businesses need help.

“Another key factor highlighted in the report is the issue of limited budgets.

“69% of SMEs report no marketing budget or are free to spend less than $ 1000 a year, so I think it’s time to get together to provide SMEs with realistic and concrete support. We need to act swiftly and focus on building self-confidence.

Taylor said the grant would provide great help to small businesses seeking digitalization.

Other findings also report that only 21% of Covid-19-affected SMEs have returned to normal.

We found that 79% were struggling to return to pre-Covid business levels.

Taylor said he needed to talk about “79 percent of projects”, just as the country was talking about 90 percent of vaccination projects.

“New Zealand may seem to have had a relatively long normal period between last year and this blockade, but not for the small business community. The effects of all blockades are felt long and the recovery is It’s slow. The small business community needs a voice, and that need is urgent. “

Urgent assistance, grants required to impact the SME community where blockades are struggling

SourceUrgent assistance, grants required to impact the SME community where blockades are struggling

Back to top button