The rise of cameos, a message service that allows athletes to earn $ 30,000 a day | Sports

The first Sunday in February (Super Bowl Day) has always been an important day for Hall of Fame quarterback Brett Favre. Currently, the second Sunday in May is very close to his work calendar.

“Until Mother’s Day, I think I did 80. It’s basically an 80 Mother’s Day cameo,” says a former Green Bay Packers star. “Christmas seems to be a holiday, a special occasion, they increase. Maybe 5 to 10 a day. There may be days when 18 people will appear after I do nothing. But in general And, like Valentine’s Day, it’s a kind of rise. “

Favre is the most popular athlete in cameoA fast-growing site where fans pay celebrities for personalized video messages and chats. At $ 400, he’s a lot more expensive than cards and flowers, but the average user rating for screams and peptalks recorded from home in his warm Southern Dror is 4.9 out of five.

“This is a simple and easy way to interact with fans as well as make money. How original is a cameo? That’s my goodness. And a pandemic occurs and it’s perfect.” He tells the Guardian. “There is no way to build an intimate and personal relationship with all the fans. It’s impossible and sometimes you don’t want to be, but this provides a way to get involved. They have something to do. Get in, you get something. “

While most of Cameo’s more than 40,000 “talents” hold it, the site is now gaining world-famous names for its gentle, niche appeal. “In my opinion, the locks are almost open,” says Fave, who retired in 2011. “I’ve been doing cameos for years, but now I’m probably giving or taking for three years. I think everyone is doing it.

“”Drew Brees For example. When I contacted me in June or July and asked if it was legal, he was thinking of signing up and roughly asked what he could do in a year or six months. And I said to him, “I just did 80.” He is like “you have to make fun of me”. I said’Look, Drew, you don’t need money, but this is the easiest money you’ve ever made. You can do as much as you like. “

Quarterback Breeze, who won the New Orleans Saints at the 2010 Super Bowl XLIV, charged $ 750 and earned His foundation.. Cameos provide wealthy stars with the opportunity to interact with their fans, without the poison that pervades many social media platforms. After retiring by the mid-thirties, if you have less lighting in need of income and purpose, it’s a useful tool to stay relevant and monetize nostalgia inspired by field feats.

A former player who previously had to go to an event to earn a performance fee would probably spend hours signing souvenirs and sprinkle stardust out of home comfort using only his cell phone. can do.

Video greetings can have a powerful impact if the idol is making a sincere effort. Angeline Close Shine Baum, Professor of Sports Marketing, Clemson University. A study she co-authored on branding suggests that consumers “can connect with video and use more of their senses” compared to text alone. Unlike autographs, cameos can spread by word of mouth. “On the one hand it’s personal, but on the other hand it’s shareable.”

The cameo enjoyed the best year so far in 2020 as the pandemic reduced direct contact. Over 1.3 million cameos have been produced, with over 150 people earning at least $ 100,000. With a 25% reduction, the company had total sales of about $ 100 million and an average order value of about $ 70.The United States Supreme Court This year’s rules Current college athletes are free to benefit from their image rights, cameos jump in To prove a lucrative market.

“In a very isolated world, we connect people to their loved ones,” says co-founder Martin Brenkou from his home in Los Angeles. “Now they can hit Ray Lewis, they can hit Gabby Douglas, they can hit some great names … The Hall of Fame category is really for us Work. Much of it was referrals, talent talking to their friends. “

Once a promising runner, a healthy British-born 34-year-old boy moved to California to attend college, but his injuries hampered his Olympic ambitions. He aims to be a Hollywood producer, NFL Agent. In 2016, Blencowe asked client linebacker Cassius Marsh to record a video congratulating his new baby friend. “My buddy thought it was amazing,” he recalls. The cameo was born later that year when Blencowe and co-founders Steven Galanis and Devon Townsend developed the idea that selfies are a new sign.

Brenkou and Galanis visit Minneapolis for the 2018 Super Bowl, “stay in a very basic motel about an hour away from town” and persuade skeptical targets to be a small, vague venture at the time. I trolled the city in the hope of participating in. This year, Brenkou visited Tampa to watch a match between Hulk Hogan and Ric Flair. “Now everyone is coming to us,” he says. “Cool.”

Athletes, from wrestlers to lacrosse players to commentators, are one-fifth of cameo’s talent base. American football and baseball are the most popular sports categories. Browsing the roster feels like a celebrity accessing a vast experiment to quantify the wattage of his star power.

Spending $ 750 to $ 1,000 can get personal attention from Jack Nicklaus, Troy Aikman, Mariano Rivera, George Foreman, or … Avram Grant.. One-season Chelsea managers feel they risk pricing themselves out of the market, but promise to donate their proceeds to charity. Alternatively, you can get Roger Clemens and Sergio Garcia together for $ 900. The iconic skateboarder Tony Hawk looks relatively affordable for $ 200. Mia Hamm charges $ 125 and Michael Owen charges $ 180 (both for good reason). Today’s MLS players Justengrad and Juan Pablo Torres are among the dozens available for under $ 10.

Fave, who led the Packers to victory in the Super Bowl in 1997, was the second most booked celebrity in 2020, just before Snoop Dogg (now unavailable), after Brian Baumgartner ($ 195). Baumgartner – Played Kevin in the US version of The Office – Reportedly earned $ 1 million From last year’s site.

Among the most sought after athletes, Favre is Lewis, former Baltimore Ravens linebacker ($ 300), actor and martial artist Chuck Norris ($ 450), former wrestler Flair ($ 500) and Mick Foley. It is over ($ 99).

“Most of the time, over 90% is a general requirement, and happy birthdays for mothers, sons, cousins, and uncles,” says Favre. “I don’t know how many cameos I’ve done with Packers.” My dad is an enthusiastic fan of Packers. He’s been overwhelmed by his recent loss. Can you raise his spirit? They are infinite.

“Probably the strangest request is to reveal or propose to the baby’s gender.” Hey, if she says yes, would you propose to my future fiancée? I don’t think they can say no to me, but of course they do. “

The rise of cameos, a message service that allows athletes to earn $ 30,000 a day | Sports

Source link The rise of cameos, a message service that allows athletes to earn $ 30,000 a day | Sports

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