This campaign aims to raise awareness of Southern Cross Healthcare and raise awareness of the wide range of services it currently offers. These new services include community-based physiotherapy and rehabilitation, as well as workplace mental health and wellness solutions.
Terry Moore, CEO of Southern Cross Healthcare, said HavasNZ has been a valuable distributor partner for many years.
“As a non-profit organization, we are proud to put New Zealanders first,” Moore said. “Changing our name to Southern Cross Healthcare strengthens our new direction and our commitment to do everything we can to support the health of New Zealanders across the country. We support you. We are delighted that the Havas team has joined us on this journey so that we can provide more people with campaigns that can reach more people in more ways and from more steps in their lives. became.”
Meanwhile, Havas chief creative officer Ben Handy pointed out the timeliness of the campaign at a time when public awareness of healthcare was higher than ever.
“We wanted a launch campaign that seamlessly demonstrated Southern Cross Healthcare’s wide range of medical services, while capturing the organization’s deep sense of purpose to provide quality care to more New Zealanders,” he said. I did.
“We also cast real people who work for Southern Cross Healthcare and its joint venture partners, not actors, to truly represent the trusted expertise known in Southern Cross Healthcare. I will. ”
Southern Cross Rebrands Healthcare Division
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