Global smartphone sales reached 1.5 billion units this year, up 11.4% from last year, according to a new Gartner survey.
This rebound reflects the consequences the industry faced as a result of the 2020 COVID-19 pandemic, where smartphone sales fell by 10.5%. Gartner predicts that mature Asia Pacific, Western Europe, and Latin America will show the strongest growth between 2020 and 2021.
“By 2020, consumers will spend less on smartphones, but the availability of new products will significantly increase user demand in 2021,” said Anshul Gupta, senior research director at Gartner. Says.
“The combination of delayed smartphone replacement and availability of low-end 5G smartphones is ready to boost smartphone sales in 2021.” Gartner analysts said 2021 smartphone sales will be in 2019. I expect it to be close to the level of.
Analysts say the rapid adoption and availability of 5G networks and the growing variety of 5G-enabled smartphones will drive demand in mature markets and in China.
Demand in emerging markets will be driven by buyers looking for smartphones with better specifications and 5G connectivity as an optional feature. Gartner forecasts worldwide sales of 5G smartphones to reach 359 million units in 2021. That’s 35% of total smartphone sales that year.
“5G is currently a standard feature on premium smartphones, especially in the US, China, Japan and South Korea,” says Gupta.
“In China, where the share of 5G smartphones is increasing to 59.5% in 2021, driven by low-cost models, adoption is particularly aggressive.
“In addition, low-end 5G smartphones, which are becoming more widespread outside of China, are poised to gain momentum for 5G smartphones in all regions in 2021.”
Gartner’s report was released a week after IDC’s research declared a 4.3% year-on-year growth in the global smartphone market in the fourth quarter of 2020. Vendors also shipped a total of 385.9 million devices throughout the quarter.
It was a year that exceeded expectations for smartphones. Total shipments in 2020 fell 5.9% compared to 2019, but IDC said the market recovery in the face of a pandemic was “impressive” and momentum remains strong in 2021.
Fourth-quarter performance is also significantly different from third-quarter, when global smartphone shipments fell 1.3% year-on-year.
“There are many factors driving the recovery of the smartphone market, including stagnant demand, continued 5G supply promotion, aggressive promotion, and the popularity of low-to-medium-priced phones,” said IDC Worldwide Mobile Devices. Tracker research says. Directed by Navira Popal.
“Vendors also seem ready for the second blockade, allowing them to set up the right channels to process orders and reach end consumers. The blockade also allows people to spend their leisure time, Smartphones are now benefiting from spending less on traveling and eating out.
“In addition to all these factors, we also need to give some credit to the rapid recovery and resilience of the smartphone supply chain.”
Smartphone sales reach 1.5 billion this year — Gartner
Source link Smartphone sales reach 1.5 billion this year — Gartner