Science in Sport is expanding its partnership with INEOS Grenadiers and launching a new campaign, “Progression is our Obsession”.
Science of sports partnership with INEOS grenadier
Science in Sport, a leading performance nutrition brand, has signed a three-year extension of its partnership with the world’s most successful companies. Cycling team, INEOS Grenadier. This extension is based on the five-year success between the two, where SiS brought the team seven Grand Tour victories.
The success of the partnership was achieved through a collaborative, insightful approach to performance solutions, including recruitment of nutritionists, coordinated refueling plans, and tailor-made product development based on the needs of teams and individual riders. This approach has made this partnership the longest and most successful performance nutrition partnership in the sport.
Custom-made product development and category-leading research by the Science in Sport Lab, based at Liverpool John Moores University, has played a major role in the partnership. Chris Froome’s famous Stage 19 victory at the 2018 Giro d’Italia was then supported by then-trial products from the commercially successful lab “Beta Fuel”. Tao Geoghegan Hart’s 2020 victory has a similar story, launching new consumer innovation ahead of this year’s Tour de France.
Sir Dave Brailsford of Team Principal INEOS Glenaders said:
“Nutrition is an important part of elite sports and SiS has partners who share a spirit of continuous innovation. Together, we offer a performance-first approach using world-leading science. Based on a five-year relationship where state-of-the-art products fuel our team to win the biggest races in sports. We look forward to achieving even more with SiS in the future. I will. “
Stephen Moon, CEO of Sport PLC, said:
“Our performance solution model is built on a science-driven approach that is at the heart of everything we do. Our long-standing partnership with INEOS Grenadiers perfectly illustrates this effort. Elite sports.. We are proud to expand our partnership and look forward to boosting our victory on more Grand Tour. “
This week, Science in Sport launches a new campaign to showcase this approach. Progress is based on the core insight that the brand and its athletes are obsessed with and that partnership is the process used to make it happen.
Science in Sport expands partnership with INEOS Grenadiers
Source link Science in Sport expands partnership with INEOS Grenadiers