Online grocery sales in April slowed significantly as the blockade hit new confidence in the sector that boosted physical shopping.
Online grocery growth slowed from 92% in March to 25%, but sales were stable at 4.6%, according to the latest Nielsen figures.
This has suddenly ended the rapid growth of online grocery stores in the last 12 months, with more than 70% monthly since the launch of the pandemic in March 2020.
The sudden slowdown was triggered by new confidence in physical shopping brought about by the relaxation of blockade restrictions and the deployment of vaccines.
In the four weeks leading up to April 24, physical store visits increased by 3%, the first physical traffic increase in a year, significantly outpacing the 19% decrease seen a month ago. I did.
Due to increased visits to High Street, UK supermarket sales reached £ 8 billion that month.
read more: According to analysts, Sainsbury’s should be “praised” for the rapid expansion of online grocery stores, despite a loss of £ 261m.
Despite slower growth, online grocery sales remain strong at £ 1.3 billion, accounting for 14.2% of total UK grocery sales.
Mike Watkins, head of retailers and business insights at Nielsen IQ, said this helped grow the category that was hit hard by the blockade.
“Health and beauty, deli, bakery and other categories have experienced boosts in the last four weeks as schools have returned and given consumers more freedom to interact and meet outdoors in small groups. Did.
“As the rules are set to be further relaxed in the coming weeks, consumer lifestyles will begin to adapt and another change in grocery spending as cafes, pubs and restaurants fully reopen. You may see. I’m still not sure how exactly this is set to change. “
Online grocery stores may be slowing in the UK, but apart from Adobe, online sales are projected to continue to grow tremendously this year, exceeding $ 4.2 trillion.
Jason Oozeley, vice president of commerce at Adobe, said: Momentum and durability are too high. “
Online grocery sales growth slows to its lowest level since March 2020-latest retail technology news from around the world
Source link Online grocery sales growth slows to its lowest level since March 2020-latest retail technology news from around the world