According to a survey by product development studio PLAY, more than three-quarters (77%) want the company they work for to be more transparent about their environmental impact.
Employees are skeptical of employer sustainability initiatives, as climate emergencies are firmly rooted in the spirit of the people. Overall, only 14% of those surveyed believed that corporate sustainability initiatives were “always” influential or genuine. This is less than one-tenth (9%) of regular employees compared to one-third (34%) of business leaders, and the impact and value of existing environmental initiatives on employees for business leaders. Suggests that you may be overestimating.
The findings were revealed as part of a new report by PLAY. “Corporate Climate Crisis: Why Companies Need to Support Employees to Make Sustainable Behavioral Changes.” In the report, PLAY surveyed 1,000 UK-based employees divided into 750 general employees and 250 business leaders / chief sustainability officers on their views on sustainability initiatives in their business. did.
Disconnecting business leaders
Employees and business leaders disagree on whether existing sustainability initiatives are influential, but this study finds out how best to support the fight against climate emergencies. , A consensus between the two groups was shown. Overall, 77% of those surveyed agreed that individuals, businesses and countries need to make significant changes to their behavior in order to reach their sustainability goals.
This figure is as high as 90% in the legal department, 88% in the financial industry, and 84% in the IT department. Business leaders (85%) are also more likely to agree than CSOs (79%) and employees (75%), indicating that behavioral change is a corporate radar priority.
Business leaders want to help improve sustainability goals and initiatives, but research shows that there is a gap between their actions and language. Eighty-two percent of business leaders say organizations agree that organizations need to help employees make sustainable decisions and demonstrate sustainable behavior, but 38% of employees. Only states that the company provides the tools and resources to build sustainable habits. I’m not sure if those resources are available.
In addition, when asked if the company asked or researched employees about sustainability areas and how they perceive the company’s progress regarding sustainability, only 46% of business leaders said which areas were important. I answered that I would investigate whether it was. 34% They said they surveyed how employees perceive the progress of sustainability in the company, and only 13% surveyed both.
Innovative strategies needed
This data shows that employees want to be more involved in the process of defining and measuring sustainability goals, providing additional tools to help them act sustainably. At the same time, employers obviously need to do more to make their efforts impactful.
When asked which strategies are most effective in achieving a company’s sustainability goals, 39% of business leaders and CSOs say that behavioral design tools such as gamification are effective strategies. I thought there was. Especially for CSOs, this is the most effective strategy (47%), then integrates sustainability into key performance indicators and evaluation processes (44%) and clearly communicates sustainability goals and agendas. Internal communication (38%) followed.
Marcus Thornley, CEO and Founder of PLAY, commented: Employees have a strong desire to participate in the company’s sustainability projects, but these initiatives are currently lacking in transparency and credibility. Enterprises need to support their employees with valuable and measurable sustainability goals and approaches. Otherwise, they will continue to see these projects rarely successful.
“Business leaders need to change this to maintain employee involvement, rethink their approach to sustainability, and implement more innovative means of behavioral change and measurement supported by technology. there is.”
More than three-quarters of workers want the company they work for to be more transparent about their environmental impact.
Source link More than three-quarters of workers want the company they work for to be more transparent about their environmental impact.