Is TikTok as popular as everyone thinks?

According to world data, TikTok is the most popular social app, but new research shows that British people don’t follow this trend.

Most downloaded social media app

TikTok may have the crown as the most downloaded Social media While apps around the world during the pandemic, Facebook remains the UK’s favorite platform, according to a new study by, with 1 in 10 (11) favoring video-driven apps. %)only.

The following data1 Uncovering the top eight pandemic downloaded apps, polled UK social media users to reveal peak scroll times.

The top 8 most downloaded apps are:

Rank App Global downloads
1 Ticktaku 1,158,000,000
2 WhatsApp 845,500,000
3 Facebook 825,500,000
Four zoom 764,500,000
Five Instagram 692,500,000
6 Facebook messenger 603,000,000
7 Snapchat 361,000,000
8 Google Meet 313,000,000

How to use at bedtime

According to data from, users will choose TikTok and Snapchat after 9 pm at bedtime, but from 4:30 pm to 6:30 pm after work, users will be online on Instagram and Facebook. It is when it is.

In addition to creating your own aesthetics, engaging in the content of the feed and replying to comments, TikTok from 4:30 pm to 6:30 pm or after 9 pm from 4:30 pm to 6:30 pm May increase views and capture likes and comments up to minutes on Instagram and Facebook, on Snapchat after 9pm.

Major demographics

Breaking the results by age, British people over the age of 65 are more aggressive than expected on social media, with more than a quarter (27%) admitting to using Instagram daily. Ticktaku A few days a week. That’s not all, as 3 in 10 (29%) use Snapchat several days a week.

Holly Cox, Digital Head of, said of the study: Social media apps are the most downloaded between 2020 and 2021. Following this, it is important to use the appropriate broadband services for video calls and related apps in order to maintain a flexible working set.

“Social media algorithms have become a hot topic in the digital world, so it’s best to see when we’re most active and when it’s best to post to each channel when it’s engagement. It’s interesting. Eventually, we’ll see opportunities to increase views, likes, and comments. Share with. “

Is TikTok as popular as everyone thinks?

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