HelloFresh doubles global tech team

HelloFresh will create 1,000 new roles in technology teams in Germany, Canada, Australia and the United States.

From HelloFresh to Double Tech Team

HelloFresh SE (“HelloFresh”) Twice the size of the technology team Over the next 12 months, through the creation of 1,000 new roles, the business aims to offer more choices and better personalization and grow further.

This expansion came after the Group recorded revenue growth of € 1.56 billion and more than 30 million orders in the second quarter of 2021, despite the unblocking in many regions. It proves that there are few signs that demand for meal kits will decline.

The role is based on HelloFresh’s entire existing global technology hubs in Berlin, New York, Toronto, Boulder and Sydney.

HelloFresh co-founder Dominik Richter said: “The pandemic has demanded that we adopt new technologies and processes to meet our global subscriber base when they need us most.

“These new roles will help strengthen our reputation as a technology-centric food business, which will further enhance our product offerings, create more personalized experiences for our customers and more markets. We are looking forward to welcoming new employees. “

Meet ongoing demand

HelloFresh’s technological growth is an important strategy for meeting ongoing demand by investing in new innovations and talent. Over the past few years, HelloFresh has significantly expanded its team of all technologies, from digital products to the development of new recipes. As part of the recipe development process, the company is already actively collecting and analyzing over 3 million unique data points from its subscribers.

New technology features are also at the heart of the Group’s multi-brand strategy to grow the entire market available through the introduction of new brands and product lines that cater to different lifestyles and dietary preferences.Hello fresh last month Acquired You Foodz, Australia’s ready-to-eat meal maker, in April 2021 Launched Green Chef A British brand for specialized diet segments such as vegan, keto and pareo. In the United States, the company has announced that it will soon begin offering groceries. This allows customers to add fresh produce, snacks and essentials to their orders.

Sustainable future

In February 2021, HelloFresh Expand sustainability efforts, Commit the business Reduce emissions It will reduce the total production facility by 60% and will turn food waste into landfills or incinerators per euro by 2022. These new roles are central to achieving this ambition as businesses continue to adopt sustainable and responsible systems and processes.

Investing in technology is accompanied by a strong commitment to diversity and inclusiveness, creating diverse workforce opportunities, developing in-house talent, and better reflecting HelloFresh’s broad customer base. Focus on recruitment and retention.

HelloFresh doubles global tech team

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