Fika raises £ 1.2m to shift focus from “mental health” to “mental fitness” at work

Fika, an employer-led mental fitness training platform, is a syndicate of 10 expert angel investors in the United States and the United Kingdom, including leading investor Rising Stars and Biogen’s board member Brian Posner, who joins NCFE’s CEO. Raised £ 1.2 million from. Executive David Gallagher joins Fika’s board of directors as new chairman, and Accomable’s founders have retired to Airbnb’s Srin Madipalli and health tech angel Pam Garside.

Founded in 2017, Fika focuses specifically on mental health rather than mental health, and its mission is to make mental health as normal and necessary as physical fitness. His personal passion for mental health is the brainchild of Nick Bennett and Gareth Flyer. Nick directly experienced the catastrophic sacrifice that poor mental health could hurt those who lost their best friend to suicide, but Gareth faced two severe mental health challenges facing the diagnosis of cancer. I faced it. Since January of this year, Fika has hired more than 70 clients, including leading retailer DFS, demonstrating demand for its proposals.

According to a Deloitte survey, 52% of people cite “business as usual” (from workload prioritization to deadline) as the main reason for poor mental health. By highlighting the global mental fitness skill gap faced by millions of people, Fika challenges the general story of mental health as an inevitable overwhelming crisis.

The Fika platform is designed to prevent mental health concerns by supporting 80% of employees between workplace benefits and Employee Assistance Program (EAP). Fika wants employers to classify themselves as “healthy” but actually be able to support this huge percentage of employees who are given few tools to deal with everyday challenges. increase.

Through an intelligent and scalable platform, Fika offers employees a series of short, personalized, evidence-based courses developed in collaboration with performance psychologists. Employees receive personalized training channels based on seven mental fitness skills to improve concentration, self-confidence, motivation, connection, meaning, positivity and stress management, tailored to individual and career goals. .. So far, the course has been proven to improve focus by 15%, motivation by 14% and engagement rate by an average of 70%.

Fika aims to serve the $ 16 trillion market created by the decline in mental health throughout education, workplace and healthcare. The £ 1.2m fund will expand the team across all business functions to drive the first market development strategy and support the development of further R & D, especially mental fitness technology, diagnostic tools and AI-driven personalized ones. It is used for. route.

Nick Bennett, co-founder of Fika, said: Our goal is to empower companies to introduce a “duty of care for the first day” towards mental health that reaches all employees. By bringing scalable performance psychology to the entire business, our platform prevents the risk of psychological damage to human and financial capital and keeps employees safe and healthy. “

Gareth Fryer, co-founder of Fika, said: This investment shows the impact our technology is already having and gives us the opportunity to bring mental health to the mainstream so that all employees, regardless of role or financial situation, can meet their daily challenges. You can train as you can. “

Brian Posner, Chairman of Fika, said: There is a clear trend towards the need for sustainable skill development for mental health and post-pandemic duty of care. Fika puts the tools in the hands of employers to ensure that mental fitness training reaches large groups. I am happy to be able to participate as president. I’m looking forward to Fika’s growing power. “

Jo Shawcroft, DFS Group People Director, commented: It is important to help strengthen the mental resilience of our team. What I especially like about Fika is its short but highly impactful daily workouts and the ability to create personalized pathways that meet the needs of every individual. This is invaluable not only for speeding up, but also for businesses like us with diverse employees. Retail, supply chain, manufacturing. Our trail shows that Fika resonates very well with our employees and that the initial uptake was important. “

Simanta Das, Managing Director of Rising Stars, said: Fika prioritizes groups that are not traditionally involved in other mental health solutions. Its employer-led training platform encourages leaders to role-model positive mental fitness habits, in which individuals are individualized against mental health in order to proactively combat deterioration in mental health. Encourage you to take responsibility. The passion from the founders and the many life-changing potential of Fika have made us an attractive investment opportunity. We are pleased to be able to participate in their journey. “

Fika’s angel investors are:

New investors participating in this round:
David Caliber. Founding partner of AQR
Patrick Collier, Managing Director, ClearBridge Investments
Michael Fairbairn Partner of 8 Dimension Ventures
Pam Garside.Health Tech Angel
Accomable founder Srin Madipalli who left Airbnb

Existing Investors:
Brian Posner is a board member of Biogen and Arch Capital.
Founder and Managing Partner of James Lewis Shard Capital Partners LLP
Christopher Carter Morgan Stanley Senior Advisor
Nick FinegoldEx Managing Director of Deutsche Bank

Fika raises £ 1.2m to shift focus from “mental health” to “mental fitness” at work

Source link Fika raises £ 1.2m to shift focus from “mental health” to “mental fitness” at work

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