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Fast food ads for kids focus on toys, not food

Thursday, August 29 (HealthDay News)-Unlike adult fast-food ads featuring burgers and french fries, children’s ads are free toys, movie tie-ups, and more. Focus on giveaways.

In light of their findings, researchers have called for more regulation of fast food marketing to children.

“Given health concerns obesity Relevance to fast food consumption, increased monitoring of fast food marketing to children at local, state and federal levels, advertising to children for health promotion efforts and honest and fair marketing to children Necessary to align with existing principles. The author of the study wrote.

A study led by Dr. James Sargent, a professor of Pediatrics At Dartmouth College’s Geisel Medical College, he was involved in fast food advertising on children’s television networks such as Nicorodeon and Cartoon Network. These ads were compared to adult fast food marketing campaigns.

A study published in the journal on August 28 PLoS One, Children’s ads revealed to include food packaging, movie tie-ups, and fast food exterior shots restaurant.. About 70% of children’s ads also included free toys and other giveaways.

In contrast, the adult campaign focused on the taste, cost, and portion size of food available in restaurants. Researchers said that only 1 percent of adult ads contained freebies.

“Fast food companies use free toys and popular movies to appeal to their kids, and their ads are much more focused on promotions, brands and logos than food,” Sargent said. Said in a news release from the Robert Wood Johnson Foundation. Funded the research.

“These are techniques that companies’ own self-regulators call potentially misleading,” Sargent said.

Researchers have shown that associating fast food with cartoon characters can affect children’s perceptions of food taste and increase consumption. Better Business Bureau also states that children’s ads need to include foods that meet certain nutritional standards.

-Mary Elizabeth Dallas

MedicalNews
Copyright © 2013 Health Day. all rights reserved.



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References

Source: August 28, 2013, News Release PLoS One And the Robert Wood Johnson Foundation

Fast food ads for kids focus on toys, not food

Source link Fast food ads for kids focus on toys, not food

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