When asked if the never-before-seen car — or cars, no one knows yet — could play a role in Ford NZ’s strategy to earn green credits and avoid fines, Rutherford suggested it couldn’t be discounted, adding recalling that his passenger line-up was now basically the same that Ford offered on the mainland.
“We always look at the bicycle plan.
“We are lucky to have Ford of Europe, they are a close ally. If you now look at our passenger range – and you look at the passenger range in Europe – they are not far apart.
“While I can’t confirm anything today, I believe we would always look at what they are doing. We are in fact on the same regimen, we are bed partners.
“I’m so happy they’re doing what they’re doing with Transit; it is a huge opportunity for us.”
Ford NZ’s big challenge under the Clean Car Standard is to achieve a satisfactory CO2 target without harming its biggest seller, the Ranger company, which has high CO2 emissions – more now than before as the family has two 3.0-litre V6s, one diesel and the other petrol – and yet another hit; expects to achieve 60 percent of the brand’s sales by 2023.
Every version of the new line now introduced in diesel form exceeds the 192 g/km limit; the Raptor comes in Spetember/October the biggest culprit.
Buyers will be fined from $1438 (for a $56,990 2.0-liter biturbo XLT double cab, emitting 211 g/km) to $5175 for the $89,990 Raptor, whose twin-turbo 3.0-liter V6 pumps 292 g/km. The most popular engine on order, a 3.0-liter V6, emits 254 g/km, so it will be fined $3910.
When Rutherford spoke about the Standard at yesterday’s Ranger media event, it claimed Ford is serious about achieving Clean Car compliance. It is a worldwide Ford guideline.
He also mentioned the expectation of keeping Ranger as a “core” product here.
Over time, the utility will join the electric side of the family – mainly in PHEV form, although an all-electric one may be on the way as well. But even if that happens, many, if not all, all-fossil fuel-based powertrains are now likely to stay here.
In addition, Ranger sales must be carefully managed. Not easy. The latter not only dominated its category, but in a few years was also the best-selling new passenger car in the country. The order bank for the new one is already nearly half the number in 2021, when it was NZ No.1.
Rutherford is confident; he says he has a plan.
“We’ve done the homework until 2031…we’ll be reducing the Ranger proportionally as we get some of the other products in, but it’ll still be our main vehicle. Looking to the future, we still expect this to remain our core product.”
The arrival of the Puma and Focus mild hybrids from now on, and an Escape hybrid to join the PHEV model this year – at the expense of the petrol-only Escape, which will be discontinued – helps. Mach-E will arrive in the second quarter of 2023. What the offer will look like is still being arranged.
Rutherford was asked if Ford NZ will nevertheless feel compelled to increase Ranger prices from next year because of the norm.
“We don’t know to what extent the Clean Car Discount/fee will really impact the segment. We’d be stupid to think it wouldn’t affect it, but (the situation) isn’t settled enough between us, the supply constraints, and our competitors to really see where that segment is headed.
“What we know is that the slope of the (Clean Car Standard) curve isn’t too painful for the first few years. But then it is.”
Euro EV to save Ford NZ? — Motoringnz
Source link Euro EV to save Ford NZ? — Motoringnz