Dry January boosts sales of low-alcohol and non-alcohol alternatives

Dry January 2022: Low-alcohol and non-alcohol sales are up 450% at ShelfNow as British people show a growing interest in health and well-being.

British are drinking less alcohol

With the arrival of dry January ShelfNowIn Europe’s first intelligent B2B online marketplace, sales of low-alcohol and non-alcohol products have increased by 450% over the past year as British people have become more focused on health and wellness.

In the UK, more than a quarter of drinkers report aggressive reductions. Alcohol intake Or, with the ongoing trend of moderation and the growing consumer demand for more options, we are eradicating it altogether and continue to drive the popularity of low-alcohol and non-alcohol.

Launched in 2019, ShelfNow currently offers a total of 27 low-alcohol and 22 non-alcoholic beverage options, with sales increasing year by year.

Londoners leading the way to low alcohol

Nationwide, London citizens are the largest early adopters of low-alcohol and non-alcohol, and the city’s ShelfNow buyers are the largest buyers.

The ShelfNow brand includes low-sugar and low-calorie alcohol-free spirits producer CROSSIP and low ABV beer specialist Small Beer Brew Co, both of which are popular on the platform.

Philip Linardos, Co-Founder and CEO of ShelfNow, said: As a company, we are at the forefront of innovation and are always committed to supporting growing trends, especially those that enable consumer health and well-being.

“I’ve seen around the world how the impact of COVID-19 has affected many adults who prioritize healthier lifestyle habits, including moderate drinking. As the New Year begins, I We are excited to continue our partnership with Europe’s most innovative low-alcohol producers and to build new relationships with other brands operating in this fast-growing area. looking forward to it.”

ShelfNow has partnered with Club Soda to host the first independent retail and food service event in the UK’s first alcohol-free off-license pop-up in London. Held on January 25th, this event will be open to ShelfNow partners. With a particular focus on introducing some of the most innovative and new brands on the market, we are driving growth in the low and non-category categories. The one-off event will also focus on independent retail by ShelfNow, ensuring that retail partners are at the forefront of increasing the options for low-drinkers and non-drinkers next year.

Dry January boosts sales of low-alcohol and non-alcohol alternatives

Source link Dry January boosts sales of low-alcohol and non-alcohol alternatives

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