iOS 14.3 encourages some users to install the third-party application they selected during setup. This may be an attempt to curb allegations of anti-competitive behavior from regulators.
Embedded deep into the beta of upcoming iOS releases, this feature, first discovered by 9to5Mac, is believed to be activated depending on the user’s location, saying: Downloadable app. “
Although iOS isn’t the most widely installed mobile operating system (its particular crown belongs to Android), it’s unique in terms of Apple’s control over the ecosystem (famous for being called the Walled Garden). This limits where users can download third-party software (App Store only) and requires developers to use Apple’s payment processing method, which reduces 30% of all transactions. Moreover, until recently, users could not select a third-party product for their default browser and email app.
This has led to antitrust investigations in several jurisdictions, including the United States, Japan and the EU, and has often received complaints from competitors such as Spotify and Rakuten. This is in addition to the legal action taken by Epic Games, which claims that Apple is deliberately trying to penalize third-party developers through its app store policy.
Apple isn’t the only phone maker that has incorporated third-party downloads into its setup process. Both Huawei and OPPO recommend specific apps during setup. These tend to be separate from the core phone experience and are usually marketing outreach activities designed to raise awareness for a particular app.
Perhaps Microsoft could draw similarities between the “browser selection” features imposed on users by the European Commission to break the predominant Internet Explorer stance at the time. Separately, the Commission has forced Google to allow Android users to choose their preferred search engine to alleviate antitrust concerns.
I asked Apple for comment, but I’ll update this post if I get a reply. ®
Apple is preparing for antitrust issues by allowing users to select and install third-party apps during iOS 14.3 setup. • Registration
Source link Apple is preparing for antitrust issues by allowing users to select and install third-party apps during iOS 14.3 setup. • Registration