Amazon’s second quarter 2021 results: doubling advertising

Amazon recently announced its second-quarter results this year in response to continued changes in consumer expectations and demand. In the report, Amazon’s “Other” unit consists primarily of advertising, but also includes revenue related to other service offerings, but second-quarter revenue was $ 7.9 billion, up 87% year-over-year. Exceeded. Amazon has integrated the marketplace with its own web services to bring fast-growing advertising services to the forefront of the business platform.

Amazon Advertising is becoming more and more competitive due to the growing use of existing advertisers and the influx of new brands adopting the platform. This fast-growing space, coupled with strong ROI opportunities, is driving Amazon’s advertising spend on businesses. According to a Feedvisor survey, the brand allocated 28% of its 2020 digital media budget to Amazon, up from 25% in 2019.

In addition, Amazon Advertising is targeting sellers, businesses, and authors with over 40 new features and self-help to grow their business efficiently by helping customers discover brands and products, especially through regional targeting. The service function has been released. These services are aimed at expanding brand reach across Europe, Asia and the Middle East, and hope to increase the opportunities for local and global sellers to find and grow their audience.

As your brand invests in the platform, you need to make sure your business is adopting the right data-driven strategy to take advantage of these benefits and connect with online shoppers. An overall understanding of advertising performance enables companies to understand SKU-level profitability and achieve specific goals throughout their operations. This is the only way brands and sellers can make business-critical decisions to drive growth and unlock greater potential from their Amazon business.

Amazon’s second quarter 2021 results: doubling advertising

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