Adidas has announced that it will release an eco-friendly version of the classic Stan Smith silhouette made from mushroom roots.
A new material, the coined mylo, is made from renewable mycelium and takes less than two weeks to grow in a highly efficient manufacturing process.
“The introduction of Mylo as a new material is a major step forward in our bold ambition to help eradicate plastic waste,” said Adidas Amy Jones Batteraus Global Future Head.
“As the Earth, we learn to work with nature, not against it, and we are committed to finding innovative solutions that are responsibly created with resources that are updated at a sustainable pace. is needed.”
The new shoe was created in collaboration with biotechnology brand Bolt Thread, which previously manufactured mushroom-based materials for fashion label Stella McCartney.
Jamie Bainbridge, Vice President of Products at Bolt Threads, said:
“We are excited to work with adidas in development partnerships that enable innovation. Mylo is today thanks to the adidas team’s guidance and deep technical expertise in making great shoes. It has the strength and performance. “
The sportswear brand has announced that it has selected Stan Smith shoes, one of the most iconic and popular adidas franchises.
H & M recently released a collection in collaboration with cactus leather brand Desserto, and sustainable retail is becoming more popular among major brands.
Adidas has also been working with the environmental group Parley for the Oceans since 2015.
Fashion giants say they are aiming to produce 17 million pairs of shoes from recycled plastic waste collected from beaches and coastal areas in 2021.
Adidas Announces Mushroom-Based Stan Smith Trainer-Latest Retail Technology News from All Over the World
Source link Adidas Announces Mushroom-Based Stan Smith Trainer-Latest Retail Technology News from All Over the World